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GPT-4o

GPT-4o

Active

by OpenAI

OpenAI's multimodal model. Fast and token-efficient but struggles with checkout completion — strong at discovery, weaker at conversion.

Shopping Funnel Performance

Product Search 85.7%
Cart Creation 50.0%
Checkout 28.6%

Efficiency

Avg Tokens

28.5k

Avg Duration

16.9s